The website had a modern and personalized design with powerful large imagery to capture the modern yet rustic life of local experiences. The design has been developed to be clear and simple as possible, with clean typography and bright colors. The site had a well defined user journey funnel and clear CTA for better engagement and usability.
Reduced cognitive load in listing pages by presenting users only with primary search filters in initial page load. Added testimonials, ratings, and reviews from users on trip detail pages for building the trust factor. Custom icons and graphics were used for conveying the brand voice.
The booking process was improved by simplifying the checkout process.
increase in webtraffic