The website was made responsive for better usability. The home screen was kept simple and on point to facilitate the user to discover services across various sections- those that were new, trending and across specific categories.
Unconventional , modern and clean designs were used to ensure no single element distracts attention from the visual hierarchy. High resolution contextual imagery was used to provide visual cues to the readers.
Custom icons and graphics were used inplace of texts to elicit an emotional response and convey the brand value and further Renok's marketing goals. The dominant color of the website was slightly retouched to integrate simultaneously with other supporting colors to tantalize and maintain interest.
The Logo was redesigned and revamped to make it stand out and stay relevant with the target audience. The site had a clear defined CTA to increase the quality and volume of lead generated.
A wide range of options were given to choose from in the booking page to build a customized trip. Custom icons were made for the last minute deals to create a strong visual differentiation.